Breyers Adds a New Page to Ice Cream History with Smooth & Dreamy
Jul 22, 2010
Breyers Adds a New Page to Ice Cream History with Smooth & Dreamy
July 2010 - During the sweltering days of summer there is nothing more satisfying or crave-worthy than ice cream as a treat to melt away the heat. Therefore, its no surprise that July was officially named Ice Cream month by the late President Ronald Reagan! And, just in time, Breyers has launched new Smooth & Dreamy - a light ice cream with a revolutionary new Cream Press™ technology that delivers deliciously indulgent taste with only half the fat of regular ice cream.
Breyers’ exclusive Cream Press System™ has brought the pure joy back to eating ice cream again. This innovative process reduces the amount of cream used by creating tinier droplets of cream that are spread evenly throughout, resulting in a light ice cream with full-fat taste and texture.
Available in five new flavours – Dulce de Leche, Natural Vanilla Bean, Strawberries & Cream, Mocha Fudge Brownie and Creamy Chocolate – Breyers Smooth & Dreamy light ice cream is available in all major grocery stores across Canada.
In honour of National Ice Cream month, and to celebrate Breyers making its mark on ice cream history with the introduction of Smooth & Dreamy and its Cream Press System™, let’s take a look at how ice cream came to be.
An Ice Cream Retrospective
Late 13th Century: Italian explorer Marco Polo returns to Italy with ice cream from China
1774: London confectioner Philip Lenzi brings ice cream to New York
1844: American physician, John Gorrie, built the first refrigerator based on Oliver Evans’ design
1846: The fist hand-cranked churn was developed in New Jersey by Nancy Johnson
1866: William A. Breyer hand-cranked his first gallon of ice cream
1850: Toronto candy producer Thomas Webb sells ice cream for the first time in Canada
1882: William A Breyer opened his first ice cream shop
1893: William Nelson opens Canada’s first ice cream plant on Gladstone Avenue
1926: Clarence Vogt invented the first commercially successful continuous process freezer for ice cream
1995: Breyers ice cream was introduced into Canada
2006: Guinness World Record set for eating the most ice cream in 30 seconds – 382 g (13.5 oz)
2010: Breyers Smooth & Dreamy and its exclusive Cream Press System was introduced to Canada
Ice Cream Fun Facts*
A few facts that show just how much Canadians love their ice cream:
The average Canadian purchases over 15lbs of ice cream each year
Ice cream is one of Canada’s top five after dinner desserts
Ice cream is one of the top 10 foods eaten as a snack
Vanilla ice cream is Canada’s number one favourite flavour
Canadians over 60 are eating ice cream more frequently than other
segments of the population
Quebecers prefer sweeter ice cream flavours
Canadians prefer ice cream over frozen yogurt, sherbet and
novelties
California Dreamin’
Breyers Smooth & Dreamy is giving Canadians a chance to enjoy their favourite summer treat in a place where ice cream is a permanent fixture – sunny California! Enter the Breyers Smooth & Dreamy California Dreamin’ contest before August 31st, 2010 for a chance to win. Visit apps.facebook.com/breyerscalidream for details.
